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Sinenhlanhla Ndlela - Founder & CEO

A Young Lady With An Ice Cream Fetish Builds Her Own Ice Cream Brand – YoCoco

Hailing from the backdrops of the Maluti Mountains in Bergville, the 25 year old ice-cream loving, creative and business minded Sinenhlanhla turned her favorite food into a fruitful business. Literally. Growing up, like many kids Sine wanted to be a lot of things. Among those things were a lawyer, then pilot, choreographer and then a visual artist. And because the artists desires superseded all the other options, she then decided to pursue TV writing and post-production degree at AFDA.

“My dreams changed with age. I guess not knowing people who were in these career fields I wanted kind of contributed to the career changes growing up”

Sinenhlanhla

She completed her TV writing and post-production studies at AFDA after three years. Even though Sine ended up doing something totally different to all the dreams she once had as a child growing up. If Sine had decided to stick to the career field she had studied for, she would potentially work in the media industry, marketing or even teach.

Life had other plans for this young lady, she took a leap of faith and ventured into entrepreneurship – starting her own business in the food industry called YoCoco, where she singlehandedly makes vegan ice cream from scratch in her tiny kitchen. This is after she started eliminating dairy and animal products into her diet because she feeling well and that’s where the idea of making vegan ice cream came about.

YoCococ Ice Cream Packaging

She is not only the founder and CEO of YoCoco but she also does almost everything else. “Even though, I currently have only two people employed under the business, I still do the most.  From the making of the ice cream, content creation, advertising, marketing and the logistics of the business,” she says. Sine is also training them on the administration and production side of the business, to take a few things off her plate since she’s been running the business alone since 2016 when she started the business. The business has since grown from strength to strength, having being featured in several big publications like Truelove magazine, Destiny Magazine, The New Age, Women’s Health Magazine, Mail and Guardian, Elle Magazine as well as Cliff Central, Radio 702, SA FM and recently did an interview on Enca.

YoCoco Ice Cream

YoCoco is business based in Johannesburg, they rotate among the many pop up markets in and Jozi. It’s also available at Unwrapped at 70 Juta in Braamfontein, Salvation Deli at 44 Stanley Avenue, Farm Table in Linden. Then in Durban, it’s at the Healthy Store in Umhlanga Centre and at Hillcrest Kwik Spar, then in Cape Town it’s at Spar in Sea Point.

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