Following a worldwide call for voice and dance submissions in November – BACARDÍ® rum debuted the official music video and full song for the first-ever remake of global hit single, “Conga” Feat. Meek Mill, Leslie Grace, Produced by Boi-1da. Incorporating fan submissions from around the world, the world’s most awarded rum brand is once again inspiring people everywhere to do what moves them through song and dance, with the new “Conga Feat. You” campaign.
Featuring lead vocals from three-time Latin GRAMMY Awards nominee, Leslie Grace, rap verses by GRAMMY-nominated musician and criminal justice reform advocate Meek Mill, and produced by Multi Diamond selling, GRAMMY Award-winning, “Producer of the Year” nominee Boi-1da, the “Conga” remake is a fresh twist on the hit 1985 single from Miami Sound Machine’s Emilio and Gloria Estefan. Blessed by Emilio Estefan, this new version of “Conga” is remixed for a modern audience that celebrates the beauty of self-expression and is sure to make you move your feet.
“BACARDÍ is thrilled to reveal the first-ever remake of the global smash hit ‘Conga’ and official music video. Ned Duggan, Global Senior Vice President for BACARDÍ says, “We’ve always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can’t wait for you to see it.”
The official music video also boasts an impressive roster of celebrities and influencers – including internationally celebrated South African musician and dancer, Moonchild Sanelly, local TV star and dancer performer Bontle Modiselle and choreographer and dancer for MTV BASE Awards Sne Mbatha – who recruited “Conga” enthusiasts near and far to submit their dance moves and vocals when the campaign first kicked off in November. The music video also features an exciting cameo by Emilio Estefan, one of the producers behind the original “Conga” track.
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