Ciovita, South Africa’s favourite cycling apparel company, has just launched its striking limited-edition Christmas Jerseys. Embracing the spirit of the festive season whilst giving back to vulnerable communities in South Africa, this annual initiative was started two years ago, in 2018, and has since proved a hit with customers.
For each Ciovita Christmas Jersey sold as part of this year’s festive drive, Ciovita will be donating R200 to two local non-profit organisations. They are the Bicycling Empowerment Network (BEN) that refurbishes bicycles to give to those in need, and Velokhaya that supplies bicycles and school supplies to underprivileged children and runs a school feeding programme. The contribution will be split equally between the two charities.
Ciovita has sweetened the deal even further by partnering with Versus Socks. When you purchase a Ciovita’s Christmas Jersey at R999 a unit, you’ll receive a free pair of socks valued at R135.
Says Ciovita CEO, Andrew Gold: “We started the Christmas Jersey project as something fun and festive over the holiday season. But it was only when we saw the response from our fans to our 2018 jersey that we realised its potential to help others. The great thing about the project is that it can only be achieved through the generosity of our cycling community who are buying the jerseys. It’s thanks to them that we can support these worthwhile charities.”
Ciovita design executive, Karlien Spamer, who is intimately involved with the project, explains that they’re building on the success of the previous two years’ Christmas Jersey campaign. “Last year, Ciovita also collaborated with BEN, with a commitment to donate one bicycle for every 10 Christmas Jerseys sold. We ended up donating 10 bicycles to children in need across South Africa!”
To watch a video of one such worthy recipient receiving a bicycle as a result of the 2019 campaign, click here.
“By partnering with charities like BEN and Velokhaya, we are able to direct the money raised to those who really need it most. For us, it is a chance to share our success through the generosity of our customers. We recognise how bicycles and the sport of cycling can help uplift people and have made it our mission to share the abundant support we receive with needy communities in South Africa. I’m so proud to be involved in this heart-warming project, especially during times like these,” Spamer concludes.
Purchase your Ciovita Christmas Jersey by visiting the website, www.ciovita.co.za, or the concept store in Woodstock, located at 117 Sir Lowry Road, and help make a difference this festive season.