Digital Media – A New Age Marketing Automation System

We all know that the world we live in is undergoing a rapid transition within the marketing industry. Digital has taken over and unfortunately, the traditional way of marketing your business is slowly being outdated.

With digital media, you are:

Able to connect with your market or prospects in the most effective and easiest way.

You reach out to the masses in a short space of time, giving you more time for productivity in your business.

Automate all of your social media interactions so that they automatically get published at a scheduled time.

You can easily track your success rate and ROI on the most trusted digital platform – Google.

Simultaneously share content across various social media platforms, saving you time and hard work.

Social Media For Business

Social Media Integration For your Business

Social media is one of the most effective ways to get the message across to your market, but with that comes the complications of Social media for business which are way more complex than those of Social media for personal use.

With that being said here are a few tips on how to use Social Media to your business’s advantage:

Schedule your posts – This will save you time and will increase productivity. With this option, you are able to work on multiple accounts simultaneously.

Campaign set up – You can set up a campaign that advertises a certain service for your business, this also allows you to have the campaign run automatically for a certain period of time. The nice thing about this, is that you have control of how your campaign runs, from budget to content to the platforms you use to promote your campaign.

Live Video chat – Now this feature is common on Facebook, Twitter, Instagram and Snap Chat. This is the best way to communicate with your clients/market effectively. With this option, you are able to attend to issues and solve problems that your clients might be facing. This may as well be used as a platform to educate your prospects and clients about your industry showing that your well versed within your industry.

Social Media Integration
  • Drive traffic to your website – Social media – Especially Facebook and Twitter – is actually the key platforms in driving more traffic to your website. Share your website updates on your timelines and let your followers click through from your social media straight to your website. (Note: have a catchy subtitle or caption for your post).
  • Follow Hashtags – Search Hashtags that are in line with your business and industry. Hashtags can also be the best way to market your business. For example: If your services include Branding, then whenever you post on social media, you use the Hashtag #Branding so that the community that follows that Hashtag can have easy access to your platforms and be able to reach out to you much quicker – Even those who are not following you. So basically, Hashtags are the hub of your Industry professionals.
  • Blogging – Well written articles which relate to your industry are good for luring in prospects. Blogging shows that you are well versed in your field and that you have the necessary knowledge to execute those tasks and projects. This can also be a way to drive more traffic to your website. Your blog can also be used as your PR platform to convey a certain message or information to your clients/customers. Blogging also increases your credibility as a business.

Bandile Mathebula

Award wining writer and Journalist. Founding Editor In Chief at Sibizi News. Managing Director at Sibizi Media. Vice-Chairman at Ignite Young Minds SA. I have worked in the media industry for the past 7 years working across different brands and industries.

2 thoughts on “Digital Media – A New Age Marketing Automation System

  1. Ntando Zuma says:

    This is a beautiful article, I loved the tip about live video interactions, definitely will do that in 2020! Thank you Bandile Mathebula 🙂

    1. Bandile Mathebula says:

      Hey Ntando, Thank you so much. Im glad you it helped you. Keep a look out for more tips and trends. Have a fantastic week ahead

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