By: Lebogang Serapelwane
Extreme E, the pioneering electric off-road motor racing series, is set to be broadcast live across the African continent following an agreement with The Walt Disney Company. The series will premiere on ESPN (Dstv 218, GOtv 38) and ESPN2 (Dstv 219) in 2021.
Extreme E’s five-race global odyssey from the Arctic to the Amazon Rainforest, will air live to more than 50 African countries including Kenya, Nigeria, South Africa, Senegal, Tanzania and Uganda. As well as the live race action, a variety of highlights programmes will also be broadcast.
The championship’s goal is to highlight the impact that climate change and human influences are having on the severely damaged locations in which it will race, whilst raising awareness, driving sustainability and inspiring action through world-class motorsport.
Ali Russell, Chief Marketing Officer at Extreme E, said: “We aim to make our championship accessible to as wide an audience as possible around the globe, and this deal opens the door to tens of millions of viewers across Africa – especially key as the continent will play host to one of our races in Senegal.
“Extreme E is a top-tier sporting product unlike anything else out there at the moment, and we want to share the series’ goal of driving awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions.”
Frank Rutten, ESPN Europe & Africa added: “Extreme E is a challenging racing expedition that aims to bring people, locations and companies together in a positive way, creating an electrifying, highly entertaining experience for viewers. We’re excited to be adding this unique and relevant sporting series to our existing portfolio to our viewers across Africa.”
The agreement with ESPN Africa is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria) and BTRC (Belarus).
Further sporting, broadcast and partnership announcements will follow in the coming weeks as Extreme E builds towards its 2021 start-date.
For broadcast details go to http://africa.espn.com or follow @ESPNAfrica on social media for frequent updates on the latest adrenaline-fueled, pulse-racing action from this and other premiere sporting leagues.
To learn more about Extreme E, visit – www.Extreme-E.com
About Extreme E:
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles to help preserve the environment and protect the planet.
Another unique feature of Extreme E is its floating garage, the RMS St. Helena. The former Royal Mail cargo-passenger vessel is undergoing a modernisation and refit in order to lower its emissions. It will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint as well as being used to facilitate scientific research through an on-board laboratory.
Extreme E is operated in association with Formula E – the organiser of the ABB FIA Formula E Championship. Extreme E is committed to sustainability and minimising environmental impact – as well as playing its part in re-building and restoring areas already impacted by climate change.
ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment enterprise featuring a portfolio of more than 50 multimedia sports assets. It has eight U.S. television networks and 26 International Networks, ESPN Audio (broadcast, satellite, digital, podcasts), the leading portfolio of digital sports services in the world, ESPN The Magazine, consumer products, ESPN Events and more. ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.