Her passion and life’s work is embedded in building a brand which is socially responsible alongside its consumers, who give back to society through their purchasing habits, with greater course beyond just making and selling luxury footwear. She believes in giving back to society, giving back to children, and creating sustainable initiatives which involve consumer’s contributions.
Mathapelo Pitse is the founder and CEO of J’ ADORE D’AMOUR’, a South African luxury women’s footwear brand, the brand is well-known for stilettos with a minimalistic but audacious style in footwear design. Mathapelo serves as the Head of Creative and her style of design is fashion forward with emphasis on colour, texture and a touch of timeless elegance.
When it comes to the creativity and style of footwear development, Mathapelo has always had an eye for minimalistic designs, exotic textures and bright colours, she gets her inspiration and creativity when travelling as she is an avid traveler but most of all, through her appreciation of the sensuality of a woman.
She has envisioned to build a brand which represents the true essences of her personality. A brand that is audacious, sophisticated, and timeless but most of all a brand which is socially responsible. Her fashion forward thinking and love for luxury has played a great role in the brand achieving its goals in brand development and the expansion of the business as a whole.
“There are a million others with the same ideas yours, who have failed countless times, who succeed beyond measure, however don’t focus on others, focus on your idea being the greatest of them all,” says Mathapelo.
J’ ADORE D’AMOUR is a French word meaning ‘I love LOVE’ and defines the romantic feel of the brand, with love for sophisticated trendy footwear the brand caters to high-end ultra-feminine consumers and as a South African brand it has future plans of expansion to compete within international market standards in the footwear industry.
J’ ADORE D’AMOUR launches 4 seasonal collections annually, all designed by Mathapelo Pitse, their signature style on the footwear range is the Rose-gold stainless steel heel which puts a fashion forward and iconic feel o the shoe designs. The designs are inspired by bold colours, exotic textures yet keeping the stiletto timelessly aesthetic.
With every shoe purchased, a disadvantaged child is sponsored with a pair of school shoes and ensure that the child is sponsored with school shoes every year as long as they are still in school. With this in mind, the brand dedicates their time and effort in running a heart-warming initiative, #1MILLIONSCHOOLSHOES aiming to ensure that no child goes to school barefooted, the initiative is a program embedded in the core business values and mission.
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The brand targets mainly children in rural and township areas as they are facing hardships during their journey to school. The goal is to donate 1 million pairs of school shoes and more over time to disadvantaged children through the sales of footwear and strategic partnerships with other brands and influencer collaborations.
Mathapelo’s shoe collection