By Aphiwe Faku
Over 700 cyclists joined the Bridges for Music virtual fundraiser on Zwift and another 100K watched the live stream to support education in underserved communities
LONDON, CAPE TOWN, AMSTERDAM, BERLIN – October 25th, 2020 – On Wednesday, 21st October, the Annual Bridges for Music charity cycle event, which is one of the focal points of the annual Amsterdam Dance Event (ADE) conference, gathered the best DJ’s and music celebrities to raise funds for education in underserved communities in South Africa.
This year in order to adapt to the COVID 19 restrictions the event moved online, using virtual cycling App Zwift to connect over 700 riders from all different corners of the world, including some riding from locations like legendary clubs Ministry of Sound or Watergate, for an 8h cycling marathon.
The event saw big celebrities taking part like ex-rugby player James Haskell, techno pioneer Richie Hawtin, Radio 1’s presenter Arielle Free, and teams from global labels and festival brands Awakenings, Armada Music or Defected Records, all racing to the beat of world-known DJ’s like South African artists Shimza, Themba or Fosta, and students of the Bridges for Music Academy in Langa (South Africa).
The event was live-streamed to over 100,000 people via Beatport’s Twitch and social media channels and raised to date EUR 20,000 (R400,000) for the Bridges Academy in Langa where some of the students could also connect and ride virtually.
This event is made possible by generous support from Pioneer DJ and the contributions from Beatport, Garmin, and Tacx. 100% of proceeds will go to the cause.
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About Bridges For Music
Bridges for Music is a non-profit organisation uniting the music industry for positive change, harnessing the power of artists and other key players to bring new educational opportunities to underprivileged communities across the world, empowering the future creative leaders.
Amie Elliott / Bridges for Music