[MUSIC] South African R&B singing superstar, Tye Platinum, release debut single

Cape Town-born singer and superstar, Tye Platinum has fulfilled a life-long dream – releasing his very own debut music single.

After working both behind the scenes writing for other SA musicians, as well as performing in various local music groups for the past 10 years, the R&B crooner released “That’s Why I Love You” on all major digital platforms on Friday 18th December 2020.

Tye (35), who rose to fame as a finalist on The Voice SA in 2019, says his love for R&B, funk and soul is what inspired him to get back into the studio this year.

“The song was inspired by the need to get back to love, back to the basics of a wholesome loving human experience. With this offering I’ve gone back to my R&B roots, but this time I’m working with a bigger group of experts in the genre including an R&B producer god from the 90’s,” he says.

For Tye, releasing “That’s Why I Love You”, is one of his dearest accomplishments to date, after having initially only focused on songwriting and producing for other top local artists

“For a bit I was mainly working behind the scenes composing TV jingles and writing for other artists. At the same time I was working on finding a sound that I resonated with. I didn’t just want to make music for the sake of making it, but believe me the call to release music and connect with people through it was ringing loudly. And I have finally answered that call,” he shares.

His self-titled album, Tye Platinum, is due for release in February 2021.

“My team and I are working on the debut album and we are putting all the tracks together right now. This album is almost 10 years in the making and the opportunity to complete it gives me goose bumps and to collaborate with creatives that understand and compliment my vision is really what dreams are made of.”

He adds: “”Fans can expect an album you will be able to enjoy from the first minute to the very last: Break up to make up songs, songs that give you hope and inspire and spark conversation.

“That’s Why I Love You” is available on all major digital music outlets.

From the tender age of 9 years old, Tye Platinum already had a massive passion for music as a vast form of art with many facets. This passion later developed into a passion for writing, composing and arranging music.
He grew up in Ravensmead in Cape Town and his craft was cultivated in church, as many other artists of his time. Tye then joined a local Capetonian band, Ambition, which went on to tour the U.S.A. in 2004.
Tye Platinum decided to further his already extensive knowledge of this craft by going to attain a formal musical education at Xulon (now known as Cape Music Institute) in 2006 while simultaneously co-founding the SAMA-nominated band Blackcurrant, where he played the role of lead singer and songwriter until 2011. In 2009, Tye wrote the Blackcurrant’s first hit radio single “Simplify” which continues to circulate on radio stations nationwide. Blackcurrant was one of the first independent Capetonian bands to sign an international distribution deal with P-Vine records in Japan.
Since then, Tye Platinum has had the privilege to grace some of South Africa’s most prestigious stages such as the Cape Town International Jazz Festival, alongside some of the world’s finest acts namely Jonathan Butler, Ladysmith Black Mambazo and Johnny Clegg among others.
Currently, Tye Platinum is a solo artist who forms part of many collectives such as Allegro 80 – a trio acapella group and is focusing on compiling his nuanced sound, which combines RnB soul, indie and soft rock music, into his debut album which he hopes to release in 2021.

Clayton Morar

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