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Table Bay Mall welcomes The Fashion Cube; a home for local fashion merchants

Table Bay Mall’s latest fashion attraction, The Fashion Cube, opened its doors on November 25, offering consumers eager to support the local fashion industry plenty of exciting choices ahead of the festive shopping season.

“The launch of The Fashion Cube is an exciting development for us, reaffirming our commitment to helping small local businesses grow and thrive.” Says Rian Thompson, centre manager of Table Bay Mall.

Attended by shoppers, vendors, families, Zenprop members and other key enthusiasts, the opening of The Fashion Cube was a wonderful moment, entrenching Table Bay Mall’s reputation as a supporter and promoter of small business.

The occasion was marked by a magnificent violin performance by Renate Riedemann of The Blossom Dress, who brought an air of fresh fun and festivity to the proceedings with her gown, created from 1 000 beautiful blooms.

“We’re extremely proud of this very special space,” enthuses Thompson. “Not only does it create a showcase for local retailers in the fashion space; because many of these retailers use local manufacturers in the making of their wares, The Fashion Cube is also playing a role in stimulating the local economy.”

The 360m2 space presents a number of different retailers, offering consumers a wide choice of fashion and accessories, from leatherware, swimwear, knitwear, clothing for babies and children, with renowned brands including the likes of Leigh Schubert and Dr Pachanga. This gives consumers a host of original, diverse brands to choose from, all created with passion and pride by small business owners. This range makes The Fashion Cube an ideal shopping destination for the growing number of South Africans who are eager to move away from fast fashion and make more sustainable fashion choices. It’s also the first stop for consumers who want to wear local, and are proud of supporting South African designers.

The shopping experience is noteworthy, too, with The Fashion Cube designed to hold a mirror to its environment. As a result, the space recalls the design of Table Bay Mall itself, which draws inspiration from its marine setting. Architect Bryce Henderson has added several references to the sea; for example, the ceiling is reminiscent of the flow and motion of a coral reef. This clever effect was achieved by suspending fabric drapes from the ceiling, which enhances the flow through the space. Lighting was also inspired by the ocean, this time, taking a cue from a deep-sea fish, while the colour palette is yet another element paying tribute to all things aquatic. These soothing semi-neutral colours, which are an echo of coral and other marine plant life, create a perfect backdrop for colourful items that may be displayed by vendors.

The Fashion Cube is the latest addition to Table Bay Mall’s Cube Collection, which also includes the Food Cube and the Creative Cube. Together, the Cube Collection sets the stage for the mall’s involvement in supporting small local businesses by providing a space where their offerings may take centre stage.

“It’s a real privilege to be able to support small businesses in this manner,” Thomspon states. “While we’re honoured to give entrepreneurs the opportunity they deserve, we’re also proud to be nurturing the incredible talent and skill that’s so richly present in South Africa. The fashion space is especially exciting in this regard, and we’re delighted to give our shoppers more choice, a greater range and a chance to get behind our local designers,” he concludes.

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