#TasteTheAction With Cadbury And Five Legendary English Football Clubs

By: Karabo Sera

Stand the Chance to Score Your Seat at a  Match Day Experience in the UK

Over the last few months sports fans have missed out on so many sporting highlights.  Now Cadbury FC #TasteTheAction is back and this time, Cadbury has partnered with five of the top English Football clubs including Arsenal, Chelsea, Liverpool, Manchester United and Tottenham Hotspur to bring South African fans closer to all the soccer action.  

The #TasteTheAction campaign, which kicks off 1 September and runs until 31 October 2020, offers consumers the chance to buy a legend, in the form of two participating Cadbury products, and stand the chance to score one of three VIP legendary travel experiences and exciting weekly prizes. Choose between a premium trip to the UK (including a VIP match day experience) for you and a partner or pick your squad, made up of your three besties, and ‘live like legends’ on a local holiday in Camps Bay, Cape Town. All prize trips to be redeemed in 2021… now there’s something to look forward to!

‘’The noise, the fans singing your name, the roar when you’re chasing a goal – there’s nothing like match day it’s the ultimate experience,’’ describes South African and Manchester United legend, Quinton Fortune, for fans lucky enough to enjoy a match day in the UK.

‘’Legendary experiences are meant to be enjoyed on and off the field and we are excited to join forces with some of the legends of soccer to give our local audience a true Taste of the Action. Now more than ever people are looking for exciting experiences and we are glad to be able to deliver these to our fans.’’

Lara Sidersky, Mondelez SA Category Lead for Chocolate.

Stand a chance to get lost in the stadium roar of football fandom and win a legendary holiday experience of a lifetime including flights, luxury accommodation, spending money, sightseeing tours, dinner experiences and a whole lot more. To enter buy two of your fav participating Cadbury legends including  Crunchie, 5Star, P.S, Lunch Bar and limited edition Cadbury Dairy Milk slabs in Astros, PS Caramilk, 5 Star and Crunchie variants*, dial *120*101112#, enter the unique code that can be found inside the pack and follow the prompts. It’s as simple as that!

There’s also an opportunity to rub shoulders, virtually, with host Andile Ncube and special guests including international soccer legends at the Cadbury #TasteTheAction Experience coming soon. The experience will be completely virtual, allowing you to attend from the comfort of your home.  With opportunities to ask questions and interact all you’ll need is a stable internet connection and browser and you can access from a computer, tablet and even your phone.

Join the conversation on:

  • Facebook @LunchBarSA, @CadburyPS, @Cadbury5StarSA or @CadburyDairyMilkSA
  • IG @Cadbury_5starsa, @Cadburyps_bar, @cadbury_sa
  • Twitter @LunchBar_SA

Visit https://cadbury.co.za/cadburylegends/. More information about the exciting opportunities waiting for you.

Visit https://www.youtube.com/watch?v=Z0yoQg-Ir6E for the latest TVC.

#TasteTheAction

*Participating Cadbury chocolate bars: Lunch Bar 48g and 23g, Lunch Bar Dream 48g, P.S. Milk Chocolate 48g, P.S. Caramilk 48g and 19g, 5Star 48,5g, Crunchie 40g, Cadbury Dairy Milk Crunchie 150g, Cadbury Dairy Milk 5 Star 150g, Cadbury Dairy Milk Astros 150g and Cadbury Dairy Milk PS Caramilk 150g.

Ts & Cs apply visit https://cadbury.co.za/cadburylegends/

Bandile Mathebula

Award wining writer and Journalist. Founding Editor In Chief at Sibizi News. Managing Director at Sibizi Media. Vice-Chairman at Ignite Young Minds SA. I have worked in the media industry for the past 7 years working across different brands and industries.

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