With the intention to intervene between the treatment discord, Thato Molamu, a well-known television actor birthed ‘The Pink Golf Challenge’ campaign through his foundation, which is designed to raise funds to support cancer patients that have no access to dignified care and treatment.
“We aim to create a competitive golf challenge with doctors and celebrities through an annual 3-part activation with the main golf challenge in October (Breast Cancer Month) – with a total of 4 challenges annually,” says Thato Molamu. The drive behind this challenge is to have a real and measurable impact on the lives of under-resourced South Africans living with cancer but lack access to quality cancer treatment.
Through the Thato Molamu Foundation, this initiative, the ultimate goal is to raise enough funds to build South Africa’s first specialized hospital dedicated to cancer research and development, screening and treatment by 2025. Vouching for this initiative are renowned medical doctors and media personalities like Mapaseka Koetle, Florence Segal and Thuli Phongolo who were seen championing at the forefront of the initiative – and chosen as campaign drivers to individually challenge themselves to raise R7.5 million towards building South Africa’s first fully funded Cancer Centre. Ms Bathabile Dlamini, Leader of the ANC Women’s League was also seen at the event, who also got an opportunity to articulate a firm interest and commitment on creating a conducive environment for young people to be the forerunners of social impact, particularly in healthcare.
Going forward, the fund-raising efforts will be articulated through 4 annual golf challenges and numerous cancer awareness activations across the country in collaboration with doctors and public figures over the next 5 years. The Pink Golf Challenge will spread throughout the year as a 4 part activation and take place on every Mother’s Day, Father’s Day and Heritage Day – with the main and final golfing challenge during Breast Cancer Month. At every golfing event this year, the public will be invited to enjoy the day with family and the campaigns Pink Golf Challenge ambassadors.
1 in 5 people will suffer from cancer in their lifetime. 1 in 6 deaths is due to cancer, with 70% of these deaths taking place in low income regions. To paint an even grimmer picture for South Africans, the medical journal Lancet predicted that South Africa could see an increase of 78% in the number of cancer cases by 2030. It is because of such stats that the Thato Molamu Foundation has a long and personal commitment to bridging the geographic and economic disparities associated with a lack of access to adequate cancer screening and treatment for under resourced South African citizens.
The Thato Molamu Foundation encourages South Africa to “Play, Pledge, Pave the Way Forward” in support of Cancer treatment as a starting point.