Self-care is never going to be the same after this week. Jozi has welcomed a luxury beauty destination, ARC, as they proudly swung open their doors to the biggest beauty-dedicated store in South Africa, located in the heart of Sandton City, Johannesburg.
ARC was founded last year (2020), born from the belief that the world would be a more beautiful place if we embraced uniqueness and celebrated individuality. The goal was ambitious, but simple: to create a one-of-a-kind world of discovery that was more than just a beauty destination.
The store brings South Africa most-loved local and most-coveted global, luxury brands and products, for all your beauty and self-care needs. The store is filled to the brim with the best in luxury makeup, skincare and fragrance. It houses the ultimate collection of global and local brands, including CHANEL, Dior, La Mer and Guerlain, it’s truly every beauty lover’s dream. Also noteworthy are the exclusive brands: ARC proudly launches the long-awaited Huda Beauty, Wishful Skincare and Kayali fragrances into the country as the official stockist, as well as cult-followed favourites, Beauty Blender and Atelier Versace.
The Marketing Executive, Kelly Fung says “We are thrilled to be able to bring ARC to life, despite the difficult and unpredictable circumstances of the global pandemic. ARC is truly a first of its kind in South Africa so, prepare to immerse yourself in our modern, energy-fuelled and beautifully-designed store. From launching new and exclusive brands into the country, to offering unique interactive experiences, it truly is a beauty wonderland.”
We love most that the store takes the old-school beauty counter approach and turns it on its head. While you won’t see your typical beauty consultant from the department store era, they are offering exceptional service and expertise from their team of Architects that include makeup artists, skin specialists and fragrance consultants, who are on hand to help you as an added support to their self-service approach.
You sure want to be here. Check it out.