Cheryl Reddy is a highly respected and recognised communications leader in the industry. She spearheads the Corporate Centre of Excellence business unit, leads new business and strategy for all clients and runs the agency’s Africa Hub.
With a BTech Degree in Journalism and Marketing Management and a background in writing, editing and corporate communications, Cheryl’s passion and expertise allow her to confidently drive innovative thinking, omni-channel strategies and execution, and people development at Eclipse Communications.
Cheryl’s career spans 20 years, which afforded her the opportunity to work across several industries, including construction, mining, architecture, consulting, engineering, healthcare, ICT and financial services. She has led strategy and execution across a wide and impressive range of global and local brands like Sasol, Merck, PPC, Investec, BMW, Netflix, Momentum
Metropolitan, JnJ, Veeam and Enel Green Power SA.
Cheryl also spearheaded the collaboration between brands like GIBB, Coca-Cola, and Unilever, supporting a common goal around water-saving initiatives. This resulted in a PRISM Award for Corporate Communication. Already a powerhouse in the industry, 2013 saw Cheryl receive the Freedom of Ogilvy Award, a CEO’s award recognizing talent, hard work and dedication. She remains the only PR professional at the agency to have received this award