TV and Radio Personality Jabulani Hlathi – known as JBee Forest – has decided to sway into the fashion industry. JBee Forest is an MC, actor and Radio presenter who has decided to explore other industries outside of his comfort zone.
Jabulani is originally from Mpumalanga and currently resides at Johannesburg, Midrand. He has always been inspired by fashion whether on stage or any event but never had time to actually try and get into it with his busy schedule. “This was always on my mind but I struggled a lot with coming up with a name. But during lockdown, I decided to at least try to do something that I love and will get me some income” he said. He then came up with the brand name ‘The Forest’ which translates into “Hlathi” in isiZulu – which is his second name. “I translated my name to English to attract more people, and so they can understand what It means – just like how I use my name JBee Forest which everyone knows me as,” he stated.
His brand produces hoodies, T Shirts, Caps, buckets hats and masks,he is also launching his Spring/summer collection next week Monday which will be ‘epic’ according to JBee. “I am working with one of the best designers – Bontle – collaborating with her brand ‘Labon Couture’“ said JBee.
He also mentioned the importance of using good quality materials for his products because his customers are mostly from the North of Johannesburg and they always want to buy quality.
Their merchandise is available to purchase online and they do deliveries nationwide. The brand also caters for people who stay in the Rural Areas – in terms of accessing his merchandise.
JBee Forest has been in operation for 3 months and has gained a lot of traction among their online community, with positive feedback from their current customers. JBee’s efforts to introduce a brand that will relate to his customers has been noticed and will definitely take him far with his new business venture.